Archive for the ‘The House of Deréon’ Category
Beyoncé Knowles is the process expanding her already successful “The House of Deréon” & “Deréon” brands in to the the home textiles market. Proving that Beyoncé herself has a real eye for design and is certainly a major influence on the fashion world.
Beyoncé’s designs clearly reflect her own personal style and taste. Her ranges of bags and purses are already doing really well in stores and online, allowing the startlet’s already classic yet unique style to be available to those shopping on the high street.
They are ideal for who females that love bright and funky designs, however with a design for every occasion you will find more subtle and understated styles in the range.
The products in the line range from $48 to $99 and makes her sassy, girly and fun style accessible to us mortals!
Although she clearly loves her own fashion line, she has been snapped sporting a number of bags by other designers, Shanghai Tang Jade Hobo, BE&D by Ava Hobo & Jimmy Choo.
The queen of R&B has also been seen with more high end and sort after designers products such as thoses of Miu Miu & Mix Satchel.
Lets be honest, Beyoncé has donned some super shocking outfits in the past, but it is clear that she has most defiantly settled into her skin. And even now that she is a mum to be, she still manages to get it right
Beyoncé Knowles and her mother and business partner in the House of Deréon fashion line, Tina are getting into the home decor business. Their House of Deréon and Deréon brands have expanded into bedding through a license with Arrow Home Fashions.
Home Textiles today reports that the new lines feature European inspired prints and colors, bohemian patchwork pieces, metallic threads, shams with diamond quilt stitching and feminine dressmaking details. Pieces will be presented to department stores and major retailers.
House of Deréon is the higher end line with retail prices ranging from $149.99 to $199.99. The Deréon line skews younger and more inexpensive with prices ranging from $49.99 to $99.99.
Tina Knowles has designed custom window treatments and bedding for her home and is quoted as saying that she has been excited about doing a home line since they started House of Deréon.
She likes pin-tucking and beading and those details will be present in the line. The House of Deréon began in 2004 and is named for Beyoncé’s grandmother’s maiden name.
