Madonna’s run her course over at Louis Vuitton; for the luxury company’s next campaign, It-Girl model Lara Stone will step into the spotlight, gracing the spring-summer campaign, which will be shot by photography great Steven Meisel.

Meanwhile, for their sunglasses campaign, Vuitton enlisted artist/designer/socialite/businessman André Saraiva to photograph his fab friends (such as Vahina Giocante, Annabelle Dexter-Jones, and Oliver Zahm) in the bright and funky shades at The Standard in New York. The label apparently wanted a youthful, up-all-night feel for the campaign.

Sounds like they’re trying to entice a younger buyer – maybe they should lower their prices if that’s the case.