In April, Gwyneth Paltrow was spotted exiting Coach headquarters with company creative director Reed Krakoff. Soon after, Coach confirmed that Paltrow was set to serve as brand ambassador for an international campaign to mark Coach’s 70th anniversary this Fall and next Spring. Krakoff called Paltrow “a natural choice . . . She embodies the spirit, energy and elegance of the Coach brand.”
Peter Lindbergh shot Paltrow on the top of the Tudor City skyscrapers in Manhattan for ads that will only be used in international issues of Vogue, Vanity Fair, InStyle and Harper’s Bazaar.
Gwyneth Paltrow will serve as Coach’s brand ambassador for its upcoming international campaign, marking the company’s 70th anniversary!
Paltrow told press, “I grew up in New York City and I’ve always thought of Coach as the quintessential New York brand. I’ll never forget getting my first Coach bag, ”
The ads, to be shot by Peter Lindbergh on a Manhattan rooftop, will be featured in Asia and Europe, including France, Spain, the U.K., Portugal, and China and will debut this fall and next spring.
Gwyneth is “a natural choice. She embodies the spirit, energy, and elegance of the Coach brand,” said the company’s president and executive creative director, Reed Krakoff.